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The Challenge- When Pinnacle Advertising brought on Banner Cabinets as a new client, the goal was to set a sophisticated visual tone from the very first campaign. The challenge was to move away from the “typical sales commercial” aesthetic and instead create a video that felt classy, thoughtful, and high-end. I was brought in to provide a refined post-production touch that would elevate the marketing material into a premium brand experience.
The Execution- I utilized a multi-disciplinary approach to bring this piece home. This included precision color correction to seamlessly match multiple camera sources, ensuring a consistent and “boutique” visual palette throughout. I integrated clean, minimalist motion design to guide the viewer through the product features without cluttering the frame. Finally, I implemented trendy, fast-paced VFX cuts and editorial transitions to give the video a modern, energetic rhythm that still maintained its sophisticated feel.
The Outcome- The final piece successfully established a refined visual identity for Banner Cabinets. By blending technical finishing—like camera matching and advanced color grading—with thoughtful motion design, I helped Pinnacle deliver a campaign that exceeded the client’s expectations and set a high bar for their future marketing efforts.
ClientBanner CabinetsAgencyPinnacle AdvertisingExecutive ProducerLauren LitinRoleEditing, Motion Design