Warmies – Warm Up Commercials

The Challenge- For the national launch of Warmies, I was tasked with editing and designing two flagship commercials: “Warm Up Everywhere” and “Warm Up with Science.” This was a high-stakes broadcast project requiring seamless collaboration with a premier creative team. The goal was to create a cohesive brand narrative that felt both scientifically grounded and emotionally resonant, all while navigating a rigorous executive review process.

The Execution- Beyond traditional editorial, I conceptualized and executed a series of custom rotoscoped animated elements to serve as a visual “leitmotif” across the campaign. These hand-crafted assets were integrated into the live-action footage, providing a continuous aesthetic thread that tied the brand’s messaging together. To ensure a frictionless launch, I built an accelerated delivery pipeline, providing the executive team with polished cuts several days ahead of schedule. I worked in lockstep with producer Rob Dolan to refine the pacing and ensure every frame met the high bar required for national television.

The Outcome- The campaign was a resounding success, delivering two “triple-threat” commercials that excelled in both technical execution and creative storytelling. My proactive approach to the animated branding elements and my commitment to beating deadlines solidified Luttri Studio as a reliable, high-capacity partner for national broadcast agencies. This project remains a career highlight and a testament to the power of a “Senior Finisher” workflow.