Claire’s Loop’s

While serving as the sole in-house video expert at Claire’s, I identified an opportunity to elevate the brand’s social media presence through high-fidelity, satisfying 3D loops. I conceptualized and executed a series of stylized animations from the ground up managing every stage from initial 3D modeling and lighting in Blender to final motion graphics and custom sound design.

The Outcome These assets were designed to capture the “ASMR” and “satisfying” trends prevalent on social platforms, resulting in content that stood out in a crowded feed. The project was highly successful, receiving consistent internal and external praise for its visual polish and technical execution. By owning the entire lifecycle, including sound design, I delivered a cohesive sensory experience that strengthened the brand’s digital outreach and set a new standard for their in-house content capabilities.